Author
Mark King
Founder & Editor, SWOTPal
Mark King is the founder of ElevenApril and editor of SWOTPal. SWOTPal's library covers 130+ company SWOT analyses across 12 languages, including the Mag 7 quarterly cycle, large-bank earnings, M&A teardowns, and AI-lab competitive briefs. Mark personally reviews every published company analysis for factual accuracy and strategic framing, with refresh cycles timed to quarterly earnings prints, regulatory rulings, and major industry shifts.
Editorial responsibilities
- Sets the editorial calendar tied to quarterly earnings, M&A events, and major industry shifts.
- Reviews every SWOT and TOWS analysis published on SWOTPal for factual accuracy and source attribution.
- Coordinates the multimedia layer (NoteLLM podcasts, YouTube briefings, Substack) referenced from SWOTPal blog posts.
- Maintains the company example library covering 130+ public companies, sports franchises, and AI labs.
Connect
See SWOTPal's full Editorial Policy for our research methodology, refresh cadence, and correction process.