Question 1

What is SWOTPal?

Accepted Answer

SWOTPal is an AI-powered strategic analysis tool that generates professional SWOT, TOWS, and PESTEL analyses in seconds, then helps you act on them with Strategy Briefs, competitor comparisons, action plans, AI mind maps, and Trends. Instead of spending hours researching and compiling analysis manually, you can upload a PDF, paste a URL, enter a LinkedIn profile, or type text — and SWOTPal's AI produces a structured, data-driven analysis. It's used by business professionals, consultants, MBA students, and anyone who needs strategic frameworks done fast and done well.

Question 2

How do I create my first SWOT analysis?

Accepted Answer

After signing up, you get 3 free Credits — enough for up to three SWOT analyses — to try the product. Go to your Dashboard and click "New Analysis." You'll see several input options: (1) Enter a company name or topic, (2) Paste a URL for the AI to analyze, (3) Upload a PDF document, (4) Paste text directly, or (5) Enter a LinkedIn profile URL. Choose your preferred input method, select the output language, and click Generate. Your SWOT analysis will be ready in about 30 seconds. Blank SWOT boards cost no Credits. To run more AI steps, subscribe to Premium or Ultra.

Question 3

How do I log in to SWOTPal?

Accepted Answer

You can log in at swotpal.com/login using: (1) Email and password — enter the credentials you used during registration; (2) Google sign-in — click "Continue with Google" to use your Google account; (3) Apple sign-in — click "Continue with Apple" to use your Apple ID. If you signed up with one method, you'll need to use the same method to log in.

Question 4

How do I reset my password?

Accepted Answer

Go to swotpal.com/login and click "Forgot password?" Enter the email address associated with your account, and we'll send you a password reset link. The link expires after 24 hours. If you don't see the email, check your spam folder. If you signed up with Google or Apple, you don't have a SWOTPal password — use those sign-in methods instead.

Question 5

What plans does SWOTPal offer?

Accepted Answer

SWOTPal quotas are measured in Credits: 1 Credit = one AI step (SWOT, TOWS, optimize, report, PESTEL, AI mind map, Trends AI read), and a full Strategy Brief is ~5 Credits. Plans: (1) Free — 3 Credits for the lifetime of a new account, your first TOWS free, up to 10 saved analyses, and blank SWOT boards at 0 Credits; (2) Premium — $4.99/week (20 Credits / week), $9.99/month (100 Credits / month), or $59.99/year, which is $5.00/month (100 Credits / month): TOWS, PESTEL, Strategic Reports, AI mind maps, Trends AI insights, editable PPT export, and all input types; (3) Ultra — $7.99/week (100 Credits / week), $14.99/month (500 Credits / month), or $99.99/year, which is about $8.33/month (500 Credits / month): all Premium features plus Agent Research (20 Credits per run), the most powerful AI model, and priority support; (4) Enterprise — custom limits, team seats, SSO on request, and dedicated onboarding (contact sales for pricing). Paid plans are billed weekly, monthly, or yearly; yearly saves up to 50% compared with paying monthly (Premium 50%, Ultra 44%). Our SWOT examples, industry templates, and blog articles are free to browse without an account.

Question 6

Is SWOTPal free to use?

Accepted Answer

Partly. A new account gets 3 free Credits for life — enough for three SWOT analyses (the guided-interview questions for your own business are free). Your first TOWS Matrix is also free, blank SWOT boards cost no Credits, and you can keep up to 10 saved analyses. Beyond that, SWOTPal is a paid subscription: Premium ($4.99/week, $9.99/month, or $59.99/year = $5.00/month) or Ultra ($7.99/week, $14.99/month, or $99.99/year ≈ $8.33/month). Our company SWOT examples, industry templates, and blog articles are free to browse without an account.

Question 7

How accurate is SWOTPal's AI analysis?

Accepted Answer

SWOTPal uses advanced AI models to generate analyses based on the input you provide. Accuracy depends on: (1) Input quality — a detailed annual report produces more specific insights than a company name alone; (2) Data recency — the AI's knowledge has a training cutoff, so very recent events may not be reflected; (3) Topic coverage — well-known companies and industries produce stronger analyses than very niche topics. We recommend reviewing and refining the AI output, especially for high-stakes presentations. The AI provides an excellent starting point that typically saves 2-3 hours of manual research.

Question 8

What is a TOWS matrix and how does it work?

Accepted Answer

A TOWS matrix is an extension of SWOT analysis that maps your findings into four actionable strategy categories: (1) SO Strategies — use Strengths to capitalize on Opportunities; (2) WO Strategies — address Weaknesses by leveraging Opportunities; (3) ST Strategies — use Strengths to mitigate Threats; (4) WT Strategies — minimize Weaknesses and avoid Threats. SWOTPal automatically generates the TOWS matrix from your SWOT results, turning static analysis into actionable strategic recommendations. Your first TOWS Matrix is free; after that each TOWS uses 1 Credit on Premium or Ultra.

Question 9

What is the SWOTPal MCP Server?

Accepted Answer

The SWOTPal MCP (Model Context Protocol) Server lets you use SWOTPal directly from AI coding assistants like Claude Code, Cursor, and Windsurf. Instead of switching to the browser, you can generate SWOT analyses from your terminal or IDE. It's open source and available at swotpal.com/mcp with installation instructions.

Question 10

How do I set up the MCP Server?

Accepted Answer

Install via npm: "npx @anthropic-ai/swotpal-mcp" or add it to your Claude Code / Cursor MCP configuration. Detailed setup instructions for each supported client are available at swotpal.com/mcp. The MCP Server uses your SWOTPal account credentials, so you need an active account.

Question 11

My analysis is taking too long to generate

Accepted Answer

Analysis typically completes in 15-30 seconds. If it's taking longer: (1) Check your internet connection; (2) Large PDF documents may take up to 60 seconds; (3) During peak hours, generation might be slightly slower. If the analysis hasn't completed after 2 minutes, try refreshing the page and generating again. If the issue persists, contact support@swotpal.com.

Question 12

The AI generated incorrect or outdated information

Accepted Answer

AI analysis is based on the input you provide and the model's training data. To improve accuracy: (1) Provide specific, recent source material (URLs or PDFs) rather than just a company name; (2) Use the most recent annual report or company page for up-to-date information; (3) Always review and edit the AI output, especially for time-sensitive data like stock prices or quarterly results. Remember: AI is a starting point, not a final answer.

How can we help?

Browse by topic

Popular questions

Still have questions?