SWOTPal Help Center
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Getting Started
New to SWOTPal? Learn how to create your first AI-powered SWOT analysis from PDFs, URLs, LinkedIn profiles, or text. Step-by-step beginner guide.
6 articles →Account & Security
Manage your SWOTPal account settings, update login methods (Google, Apple, email), control data privacy, and configure notification preferences.
6 articles →Plans & Billing
Understand SWOTPal pricing plans (Free, Premium, Ultra), manage your subscription, update payment methods, and handle billing questions.
9 articles →Using SWOTPal
Learn how to get the most out of SWOT, TOWS matrix, and PESTLE analyses. Understand each framework, best practices, and tips for actionable strategic insights.
9 articles →Integrations & API
Connect SWOTPal with your existing tools and workflows. Export analyses to Notion, share via PDF or image, and integrate with your team's productivity stack.
5 articles →Troubleshooting
Having issues with SWOTPal? Find quick solutions to common problems including login errors, analysis failures, export issues, and payment troubleshooting.
6 articles →Popular Questions
What is SWOTPal?
SWOTPal is an AI-powered strategic analysis tool that generates professional SWOT, TOWS, and PESTLE analyses in seconds. Instead of spending hours researching and compiling analysis manually, you can upload a PDF, paste a URL, enter a LinkedIn profile, or type text — and SWOTPal's AI produces a structured, data-driven analysis. It's used by business professionals, consultants, MBA students, and anyone who needs strategic frameworks done fast and done well.
What plans does SWOTPal offer?
SWOTPal offers three paid plans, with quotas measured in Credits (each AI step in a Brief — SWOT, TOWS, scoring, report — consumes 1 Credit; a full Strategy Brief is ~5 Credits): (1) Premium ($7.99/month or $71.88/year, which is $5.99/month) — 100 Credits / month (~20 Strategy Briefs), TOWS matrix, PESTLE analysis, PDF export, and all input types; (2) Ultra ($19.99/month or $191.88/year, which is $15.99/month) — 500 Credits / month (~100 Strategy Briefs), all Premium features, plus priority support and higher rate limits; (3) Enterprise — custom limits, team seats, SSO on request, and dedicated onboarding (contact sales for pricing). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our SWOT examples, industry templates, and blog articles are free to browse without an account.
How accurate is SWOTPal's AI analysis?
SWOTPal uses advanced AI models to generate analyses based on the input you provide. Accuracy depends on: (1) Input quality — a detailed annual report produces more specific insights than a company name alone; (2) Data recency — the AI's knowledge has a training cutoff, so very recent events may not be reflected; (3) Topic coverage — well-known companies and industries produce stronger analyses than very niche topics. We recommend reviewing and refining the AI output, especially for high-stakes presentations. The AI provides an excellent starting point that typically saves 2-3 hours of manual research.
Is SWOTPal free to use?
You can run 1 free Strategy Brief after signing up — enough to try the product on your own company. Beyond that, SWOTPal is a paid subscription: Premium from $7.99/month (100 Credits / ~20 Briefs per month) or Ultra from $19.99/month (500 Credits / ~100 Briefs per month). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our company SWOT examples, industry templates, and blog articles are free to browse without an account. For ongoing use of SWOT generation with TOWS, PESTLE, and PDF export, subscribe to Premium or Ultra.
How do I export my analysis as PDF?
Open any saved analysis and click the "Export PDF" button in the top-right area. The PDF includes your complete SWOT analysis with color-coded quadrants, and TOWS/PESTLE sections if generated. The export is formatted for professional presentations and client deliverables. PDF export is available on Premium and Ultra plans.
What languages does SWOTPal support?
SWOTPal generates analyses in 12+ languages: English, Japanese (日本語), Simplified Chinese (简体中文), Traditional Chinese (繁體中文), Korean (한국어), French (Français), German (Deutsch), Spanish (Español), Italian (Italiano), Portuguese (Português), Russian (Русский), and Vietnamese (Tiếng Việt). You can select the output language before generating each analysis, regardless of the input language.
All Help Topics
Getting Started
New to SWOTPal? Learn how to create your first AI-powered SWOT analysis from PDFs, URLs, LinkedIn profiles, or text. Step-by-step beginner guide.
What is SWOTPal?
SWOTPal is an AI-powered strategic analysis tool that generates professional SWOT, TOWS, and PESTLE analyses in seconds. Instead of spending hours researching and compiling analysis manually, you can upload a PDF, paste a URL, enter a LinkedIn profile, or type text — and SWOTPal's AI produces a structured, data-driven analysis. It's used by business professionals, consultants, MBA students, and anyone who needs strategic frameworks done fast and done well.
How do I create my first SWOT analysis?
After signing up, you get 1 free Strategy Brief to try the product. Go to your Dashboard and click "New Analysis." You'll see several input options: (1) Enter a company name or topic, (2) Paste a URL for the AI to analyze, (3) Upload a PDF document, (4) Paste text directly, or (5) Enter a LinkedIn profile URL. Choose your preferred input method, select the output language, and click Generate. Your SWOT analysis will be ready in about 30 seconds. To run more, subscribe to Premium or Ultra (yearly plans include a 7-day free trial with 10 Credits, ~2 Briefs).
What types of analysis can SWOTPal generate?
SWOTPal generates three types of strategic analysis: (1) SWOT Analysis — identifies Strengths, Weaknesses, Opportunities, and Threats; (2) TOWS Matrix — converts SWOT findings into four categories of actionable strategies (SO, WO, ST, WT); (3) PESTLE Analysis — examines macro-environmental factors across Political, Economic, Social, Technological, Legal, and Environmental dimensions. TOWS and PESTLE are available on Premium and Ultra plans.
What input sources does SWOTPal support?
SWOTPal can analyze multiple types of input: (1) Company name or topic — the AI uses its knowledge to generate analysis; (2) Web URL — analyzes the content of any public webpage; (3) PDF documents — extracts and analyzes content from uploaded PDFs (annual reports, research papers, etc.); (4) Plain text — paste any text for analysis; (5) LinkedIn profiles — generates personal or professional SWOT from LinkedIn data. Each input type is optimized for different use cases.
Do I need to create an account to use SWOTPal?
Yes, an account is required to generate Strategy Briefs. You can sign up with Google or Apple for one-click registration, then run 1 free lifetime Strategy Brief to try it out. After that, choose a plan (Premium from $7.99/month — 100 Credits / ~20 Briefs, or Ultra from $19.99/month — 500 Credits / ~100 Briefs) — yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Creating an account lets you save your Briefs, access them from any device, and track your usage. Our SWOT examples, industry templates, and blog articles remain browsable without an account.
What languages does SWOTPal support?
SWOTPal generates analyses in 12+ languages: English, Japanese (日本語), Simplified Chinese (简体中文), Traditional Chinese (繁體中文), Korean (한국어), French (Français), German (Deutsch), Spanish (Español), Italian (Italiano), Portuguese (Português), Russian (Русский), and Vietnamese (Tiếng Việt). You can select the output language before generating each analysis, regardless of the input language.
Account & Security
Manage your SWOTPal account settings, update login methods (Google, Apple, email), control data privacy, and configure notification preferences.
How do I log in to SWOTPal?
You can log in at swotpal.com/login using: (1) Email and password — enter the credentials you used during registration; (2) Google sign-in — click "Continue with Google" to use your Google account; (3) Apple sign-in — click "Continue with Apple" to use your Apple ID. If you signed up with one method, you'll need to use the same method to log in.
How do I reset my password?
Go to swotpal.com/login and click "Forgot password?" Enter the email address associated with your account, and we'll send you a password reset link. The link expires after 24 hours. If you don't see the email, check your spam folder. If you signed up with Google or Apple, you don't have a SWOTPal password — use those sign-in methods instead.
Is my data private and secure?
Yes. SWOTPal takes data privacy seriously: (1) Your uploaded documents and analyses are stored securely and never shared with third parties; (2) We use industry-standard encryption (HTTPS/TLS) for all data in transit; (3) Your data is hosted on Supabase infrastructure with enterprise-grade security; (4) We do not use your uploaded content to train AI models; (5) You can delete your analyses and account data at any time.
How do I delete my account?
To delete your account and all associated data, please email support@swotpal.com with the subject line "Account Deletion Request" from the email address linked to your account. We will process your request within 48 hours and permanently delete all your data, including saved analyses and account information. This action is irreversible.
Can I change my email address?
Currently, email address changes need to be handled through our support team. Please email support@swotpal.com with your current and desired email addresses, and we'll update it for you within 24 hours. If you use Google or Apple sign-in, your email is managed by those providers.
Does SWOTPal share my data with third parties?
No. We do not sell, rent, or share your personal data or uploaded content with third parties. The only external services we use are: (1) AI providers to generate your analyses (your data is processed but not stored or used for training); (2) Stripe for secure payment processing; (3) Supabase for data storage. See our Privacy Policy at elevenapril.com/privacy for full details.
Plans & Billing
Understand SWOTPal pricing plans (Free, Premium, Ultra), manage your subscription, update payment methods, and handle billing questions.
What plans does SWOTPal offer?
SWOTPal offers three paid plans, with quotas measured in Credits (each AI step in a Brief — SWOT, TOWS, scoring, report — consumes 1 Credit; a full Strategy Brief is ~5 Credits): (1) Premium ($7.99/month or $71.88/year, which is $5.99/month) — 100 Credits / month (~20 Strategy Briefs), TOWS matrix, PESTLE analysis, PDF export, and all input types; (2) Ultra ($19.99/month or $191.88/year, which is $15.99/month) — 500 Credits / month (~100 Strategy Briefs), all Premium features, plus priority support and higher rate limits; (3) Enterprise — custom limits, team seats, SSO on request, and dedicated onboarding (contact sales for pricing). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our SWOT examples, industry templates, and blog articles are free to browse without an account.
Is SWOTPal free to use?
You can run 1 free Strategy Brief after signing up — enough to try the product on your own company. Beyond that, SWOTPal is a paid subscription: Premium from $7.99/month (100 Credits / ~20 Briefs per month) or Ultra from $19.99/month (500 Credits / ~100 Briefs per month). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our company SWOT examples, industry templates, and blog articles are free to browse without an account. For ongoing use of SWOT generation with TOWS, PESTLE, and PDF export, subscribe to Premium or Ultra.
Is there a free trial?
Yes — yearly subscriptions include a 7-day free trial with 10 Credits (~2 Strategy Briefs, enough to test on your own company plus a competitor). Click "or try 10 Credits free for 7 days" beneath the yearly plan button. Your card is required, but you won't be charged for 7 days, and we email you 2 days before the trial ends. Cancel anytime in one click — no charge. Note: the free trial is only available on yearly plans, not monthly.
How do I pick a plan?
On the pricing page, choose your billing cycle first — monthly or yearly (yearly saves up to 25%, and only yearly plans include the 7-day free trial). Then click "Subscribe Yearly" or "Subscribe Monthly" on Premium or Ultra (or "Contact Sales" for Enterprise). On yearly, you can also click "or try 10 Credits free for 7 days" to start with the trial. Payment is processed securely through Stripe. Your features are activated immediately after payment (or at trial start).
Can I cancel my subscription anytime?
Yes, you can cancel anytime with no cancellation fees. Go to Settings > Subscription and click "Cancel Subscription." You'll retain access to your paid features until the end of your current billing period. Your saved analyses remain accessible after cancellation.
What payment methods are accepted?
We accept all major credit and debit cards (Visa, Mastercard, American Express) through Stripe. Apple Pay and Google Pay are also supported where available. All payments are processed securely — SWOTPal never sees or stores your card details.
Can I get a refund?
Refunds are not guaranteed. Partial billing periods are non-refundable by default, but we review refund requests on a case-by-case basis for exceptional circumstances — email support@swotpal.com to ask. You can cancel your subscription at any time from Settings > Subscription to prevent future charges; paid features stay active until the end of the current billing period.
What happens when I reach my monthly Credit limit?
When you hit your monthly limit, you'll see a prompt to upgrade. Premium subscribers (100 Credits / ~20 Briefs per month) can upgrade to Ultra (500 Credits / ~100 Briefs per month) for immediate access. Your limit resets on the same date each month based on when you first subscribed. Enterprise customers can request higher custom limits via Contact Sales.
Do you offer student or team discounts?
We don't currently offer separate student or team pricing, but our yearly billing saves ~25% compared to monthly pricing. The Premium plan at $5.99/month (billed yearly) is already affordable for most students and small teams. For enterprise or bulk licensing inquiries, please contact support@swotpal.com.
Using SWOTPal
Learn how to get the most out of SWOT, TOWS matrix, and PESTLE analyses. Understand each framework, best practices, and tips for actionable strategic insights.
How accurate is SWOTPal's AI analysis?
SWOTPal uses advanced AI models to generate analyses based on the input you provide. Accuracy depends on: (1) Input quality — a detailed annual report produces more specific insights than a company name alone; (2) Data recency — the AI's knowledge has a training cutoff, so very recent events may not be reflected; (3) Topic coverage — well-known companies and industries produce stronger analyses than very niche topics. We recommend reviewing and refining the AI output, especially for high-stakes presentations. The AI provides an excellent starting point that typically saves 2-3 hours of manual research.
What is a TOWS matrix and how does it work?
A TOWS matrix is an extension of SWOT analysis that maps your findings into four actionable strategy categories: (1) SO Strategies — use Strengths to capitalize on Opportunities; (2) WO Strategies — address Weaknesses by leveraging Opportunities; (3) ST Strategies — use Strengths to mitigate Threats; (4) WT Strategies — minimize Weaknesses and avoid Threats. SWOTPal automatically generates the TOWS matrix from your SWOT results, turning static analysis into actionable strategic recommendations. Available on Premium and Ultra plans.
What is PESTLE analysis?
PESTLE analysis examines six macro-environmental factors affecting an organization: Political (government policies, regulations), Economic (market conditions, inflation, exchange rates), Social (demographics, cultural trends), Technological (innovation, automation, R&D), Legal (employment law, consumer protection), and Environmental (sustainability, climate impact). SWOTPal generates PESTLE alongside SWOT to give you a comprehensive view of both internal factors (SWOT) and external environment (PESTLE). Available on Premium and Ultra plans.
How do I export my analysis as PDF?
Open any saved analysis and click the "Export PDF" button in the top-right area. The PDF includes your complete SWOT analysis with color-coded quadrants, and TOWS/PESTLE sections if generated. The export is formatted for professional presentations and client deliverables. PDF export is available on Premium and Ultra plans.
Can I edit the AI-generated analysis?
Yes! After generation, you can edit any part of the analysis directly in the editor. Add, remove, or modify individual points in each SWOT quadrant. This is the recommended workflow: let AI generate the baseline, then refine with your domain expertise and specific knowledge. Your edits are saved automatically.
How do I analyze a PDF document?
Click "New Analysis" and select the PDF upload option. You can upload annual reports, research papers, business plans, or any PDF document. The AI reads the document content and generates a SWOT analysis based on the information found. For best results, use PDFs with text content (not scanned images). Maximum file size is 10MB.
Can I analyze a competitor's website by URL?
Yes! Enter any public URL when creating a new analysis. SWOTPal's AI will visit the page, analyze its content, and generate a SWOT analysis based on what it finds. This is especially useful for competitive analysis — paste a competitor's about page, product page, or investor relations page for targeted insights.
How do I use the LinkedIn to SWOT feature?
Enter a LinkedIn profile URL when creating a new analysis. The AI analyzes the professional profile and generates a personal SWOT analysis covering career strengths, skill gaps, growth opportunities, and professional threats. This is popular for career coaching, personal branding, and interview preparation. Note: only public LinkedIn profile information is analyzed.
Can I generate analysis in a different language than my input?
Yes! The input and output languages are independent. You can upload an English annual report and generate the analysis in Japanese, or paste a Chinese article and get the SWOT in English. Select your desired output language from the language dropdown before clicking Generate.
Integrations & API
Connect SWOTPal with your existing tools and workflows. Export analyses to Notion, share via PDF or image, and integrate with your team's productivity stack.
What is the SWOTPal MCP Server?
The SWOTPal MCP (Model Context Protocol) Server lets you use SWOTPal directly from AI coding assistants like Claude Code, Cursor, and Windsurf. Instead of switching to the browser, you can generate SWOT analyses from your terminal or IDE. It's open source and available at swotpal.com/mcp with installation instructions.
How do I set up the MCP Server?
Install via npm: "npx @anthropic-ai/swotpal-mcp" or add it to your Claude Code / Cursor MCP configuration. Detailed setup instructions for each supported client are available at swotpal.com/mcp. The MCP Server uses your SWOTPal account credentials, so you need an active account.
Can I export SWOTPal analyses to Notion?
Yes! Export your analysis as PDF and embed it directly in a Notion page. You can also copy the analysis text and paste it into Notion for further editing. Some teams create a Notion database of SWOT analyses with PDF attachments from SWOTPal. We're exploring deeper Notion integration for the future.
Does SWOTPal integrate with Microsoft Office?
SWOTPal exports analyses as PDF, which can be embedded in PowerPoint, Word, or shared via Teams. You can also copy text content from the analysis editor and paste it into any Office application. Direct Microsoft Office integration is on our roadmap.
Is there a SWOTPal API?
The MCP Server provides programmatic access to SWOTPal's analysis capabilities. For REST API access or custom integration needs, please contact support@swotpal.com to discuss your requirements. We're actively developing API features based on user demand.
Troubleshooting
Having issues with SWOTPal? Find quick solutions to common problems including login errors, analysis failures, export issues, and payment troubleshooting.
My analysis is taking too long to generate
Analysis typically completes in 15-30 seconds. If it's taking longer: (1) Check your internet connection; (2) Large PDF documents may take up to 60 seconds; (3) During peak hours, generation might be slightly slower. If the analysis hasn't completed after 2 minutes, try refreshing the page and generating again. If the issue persists, contact support@swotpal.com.
The AI generated incorrect or outdated information
AI analysis is based on the input you provide and the model's training data. To improve accuracy: (1) Provide specific, recent source material (URLs or PDFs) rather than just a company name; (2) Use the most recent annual report or company page for up-to-date information; (3) Always review and edit the AI output, especially for time-sensitive data like stock prices or quarterly results. Remember: AI is a starting point, not a final answer.
I can't upload my PDF file
Common PDF upload issues: (1) File too large — maximum size is 10MB. Try compressing the PDF first; (2) Scanned/image PDF — the AI needs text-based PDFs. If your PDF is a scanned document, convert it to text (OCR) first; (3) Password-protected PDF — remove the password before uploading; (4) Corrupted file — try re-downloading or re-exporting the PDF. If none of these apply, contact support with the error message.
I'm not receiving the password reset email
If you don't receive the reset email: (1) Check your spam/junk folder; (2) Make sure you entered the correct email address; (3) If you signed up with Google or Apple, you don't have a SWOTPal password — use those sign-in methods instead; (4) Wait 5 minutes and try again; (5) Check if your email provider blocks automated emails. If you still can't reset, email support@swotpal.com for manual assistance.
The analysis output is in the wrong language
Make sure you select the desired output language from the language dropdown BEFORE clicking Generate. The language setting is independent of your input language. If the analysis defaulted to the wrong language, you can regenerate it by selecting the correct language and clicking Generate again (this uses one Strategy Brief from your monthly quota).
My PDF export looks different from the screen
The PDF export is formatted for print and sharing, so layout may differ slightly from the on-screen view. If you notice significant issues: (1) Make sure your browser is up to date; (2) Try generating the PDF again; (3) Check that your analysis is fully loaded before exporting. For persistent formatting issues, please send a screenshot to support@swotpal.com.
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