SWOT Analysis Examples
187 real-world SWOT analysis examples of companies, leaders, and teams — each with all four quadrants, a TOWS matrix, and cited sources.
187 real-world SWOT analysis examples of companies, leaders, and teams — each with all four quadrants, a TOWS matrix, and cited sources.
Most SWOT analysis examples on the web are the same four boxes filled with adjectives — “strong brand”, “high prices”, “growing market”, “intense competition”. Those are labels, not analysis. They describe any company in any industry, which means they help you decide nothing.
This library takes the opposite approach. Each of the 187 analyses below is built from a specific company’s most recent reporting period and names what is actually true of that business: which product line carries the margin, which regulatory case is live, which competitor is taking share and in which segment. Every example then runs the four quadrants through a TOWS matrix so the output is a set of strategies rather than a set of observations.
Use them as reference models. If you are writing a SWOT for coursework, a business plan, or a board deck, find the closest company by industry and copy the level of specificity — that is the part that separates a useful analysis from a filled-in template. When you are ready to write your own, the SWOT generator and TOWS matrix generator build both from a company name or a description of your business.
Reading the threat quadrant of all 187 analyses in this library together surfaces something a single SWOT cannot show: most threats are not company-specific at all. Eight themes recur across the corpus, and the top four appear in roughly a third to well over half of every analysis regardless of industry.
| Recurring threat theme | Share of the 187 analyses |
|---|---|
| Regulatory pressure, antitrust, or active litigation | 58% |
| Macro softness — inflation, rates, consumer spending | 42% |
| Geopolitical exposure, export controls, China risk | 37% |
| Supply chain fragility or input-cost inflation | 34% |
| Price competition compressing margin | 26% |
| AI-native entrants attacking the core product | 16% |
| Talent attrition or key-person dependence | 13% |
| Customer or revenue concentration | 12% |
The practical consequence: a threat quadrant listing only regulation, inflation, and competition has found nothing. Those are the baseline every company in the corpus shares — table stakes, not differentiators. A threat is worth writing down only when it would not appear in a competitor’s analysis. Use the baseline as a subtraction test: strike anything on this list, and whatever survives is the analysis.
Method: every SWOT example in this library was scanned for the eight themes above; an analysis counts once per theme regardless of how many times it appears. Shares do not sum to 100% because analyses typically match several themes.
84 industries, from semiconductors to professional football. Every entry links to a full analysis with all four quadrants, a TOWS matrix, and cited sources.
A good SWOT analysis example names specific, verifiable facts rather than generic labels. Instead of "strong brand", it states what the brand allows the company to do — charge a price premium, launch adjacent products without paid acquisition, or survive a recall. Every analysis in this library follows that standard: each quadrant cites concrete numbers, products, or events from the company's most recent reporting period, and each is paired with a TOWS matrix that converts the four quadrants into actual strategies.
This library contains 187 full SWOT analyses across 84 industries, covering public companies, business leaders, and professional sports teams. Each one includes strengths, weaknesses, opportunities, and threats, plus a TOWS matrix (SO, WO, ST, WT strategies), a key takeaway, cited sources, and an FAQ.
Four quadrants at minimum: strengths and weaknesses (internal, things the company controls) and opportunities and threats (external, things it can only respond to). A complete example goes further and adds a TOWS matrix, which pairs the quadrants into strategy sets — using strengths to capture opportunities (SO), fixing weaknesses to capture opportunities (WO), using strengths to blunt threats (ST), and defending against the overlap of weaknesses and threats (WT). Without that pairing step, a SWOT is a list rather than a decision.
SWOT identifies factors; TOWS decides what to do about them. A SWOT produces four lists. A TOWS matrix crosses those lists to produce four strategy sets, so the output is a set of actions rather than observations. Most weak SWOT analyses stop at the list stage.
Yes. These examples are free to read and are commonly used as reference models for coursework, case studies, and business plans. Cite the page as you would any web source, and check the analysis date — company SWOTs go stale quickly, and each example shows when it was last updated.
Company analyses are revised as earnings, regulatory events, and major product launches invalidate quadrants. Each example carries its own last-modified date, and analyses of companies in fast-moving sectors — semiconductors, AI, streaming — are refreshed most frequently.