💳 Credits that scale with your work
Simple, credit-based pricing
Each Strategy Brief spends credits. Start free, upgrade when you need volume — cancel anytime.
Free
$0
3 credits · to try it out
✓ Standard SWOT analysis
✓ All free tools (PDF / Resume / Web…)
✓ Browse 100+ brand examples
✓ Watermarked export
Premium
$5.99 /mo billed yearly
100 credits · $71.88 billed yearly
✓ Everything in Free
✓ SWOT + TOWS action matrix
✓ PESTLE analysis
✓ Watermark-free PDF / PPT export
most popular
Ultra
$15.99 /mo billed yearly
500 credits · $191.90 billed yearly
✓ Everything in Premium
✓ Agent Research · live web
✓ 5× the monthly credits
✓ Priority support & rate limits
Enterprise
Custom
volume credits · for teams
✓ Volume credits & seats
✓ Team workspace & SSO
✓ Dedicated success manager
✓ Custom integrations & SLA
Best for students & first-timers
Best for founders & solo consultants
Best for power users, analysts & small teams
Best for orgs & agencies at scale
Secure checkout, powered by StripeCancel anytime — no lock-inYour data is encrypted
Secure checkout
Powered by Stripe. Your payment data never touches our servers.
Cancel anytime
No lock-in. Cancel from your dashboard in one click — keep access till cycle end.
Encrypted & private
Data encrypted in transit and at rest. We never sell or train on your analyses.
How credits work
pay for what you analyze ↘1
Briefs spend credits
A standard SWOT costs ~5 credits; a deep Agent Research brief costs more. You always see the cost before you run it.
2
Refill every month
Premium gives 100 credits/mo (~20 briefs), Ultra 500 (~100). Credits reset at the start of each cycle.
3
Never get blocked
Run out mid-month? Top up instantly or upgrade — your work is never interrupted.
Compare plans in detail
| Feature | Free | Premium | Ultra | Enterprise |
|---|---|---|---|---|
| USAGE | ||||
| Monthly credits | 3 | 100 | 500 | Custom |
| Strategy Briefs / mo | ~1 | ~20 | ~100 | Unlimited |
| Instant credit top-ups | — | ✓ | ✓ | ✓ |
| ANALYSIS | ||||
| Standard SWOT | ✓ | ✓ | ✓ | ✓ |
| TOWS action matrix | — | ✓ | ✓ | ✓ |
| Agent Research (live web) | — | — | ✓ | ✓ |
| Stability Score | ✓ | ✓ | ✓ | ✓ |
| 100+ brand examples | ✓ | ✓ | ✓ | ✓ |
| EXPORT & INTEGRATIONS | ||||
| PDF / PPT export | Watermarked | ✓ | ✓ | ✓ |
| Notion export | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| CLI & MCP server | ✓ | ✓ | ✓ | ✓ |
| COLLABORATION & SUPPORT | ||||
| Team workspace & SSO | — | — | — | ✓ |
| Support | Community | Priority | Dedicated + SLA | |
47,000+ analyses created on SWOTPal
trusted at every stage ↓
Early-stage FoundersMBA StudentsManagement ConsultantsSmall Business OwnersProduct Managers
TeslaAppleNikeMetaOpenAISpotifyFigmaNotion
ENTERPRISE
Strategy at scale for your whole org
Volume credits, seats for the whole team, SSO, and a dedicated success manager — plus the API, CLI, and Notion export to wire SWOTPal into your stack.
Contact sales →Volume credits
Pooled across your whole team
SSO & roles
SAML sign-on, admin controls
Dedicated support
Named CSM + SLA
Security review
DPA, custom terms
Frequently asked questions
Start free, upgrade when you grow
No credit card to start. Cancel anytime.
Analyze My Business Free →