π SWOTPal Academy
Master strategic thinking
Free, self-paced lessons on SWOT, TOWS, and the frameworks behind great strategy β from first principles to advanced practice.
START HERE
SWOT Analysis Fundamentals
The complete beginner track β what SWOT is, the four quadrants, how to run one, and turning it into action with TOWS.
π 6 lessonsΒ·β± ~45 minΒ·Beginner
Start the track β1What is a SWOT analysis?6 min2The four quadrants explained8 min3Internal vs external factors5 min
4Running your first SWOT9 min
5From SWOT to TOWS10 min
6Common mistakes to avoid7 min
Learning tracks
Fundamentals
Beginner Β· 6 lessons
Start from zero β definitions, quadrants, and your first complete analysis.
View track βAdvanced strategy
Intermediate Β· 8 lessons
TOWS, scenario forks, Porter's Five Forces, PESTEL, and combining frameworks.
View track βIndustry playbooks
Applied Β· 9 lessons
Sector-specific SWOTs for startups, retail, SaaS, healthcare, and more.
View track βAI-assisted analysis
Practical Β· 5 lessons
Prompting, Agent Research, citations, and verifying AI-generated strategy.
View track βPersonal & career
Beginner Β· 4 lessons
Use SWOT for interviews, career moves, and personal development.
View track βFrameworks beyond SWOT
Intermediate Β· 7 lessons
When to reach for RICE, OKRs, Lean Canvas, and pre-mortems instead.
View track βLearn by doing
Apply each lesson instantly β generate a real SWOT as you go, free.
Analyze My Business Free β