🎓 SWOTPal Academy
Master strategic thinking
Free, self-paced lessons on SWOT, TOWS, and the frameworks behind great strategy — from first principles to advanced practice.
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SWOT Analysis Fundamentals
The complete beginner track — what SWOT is, the four quadrants, how to run one, and turning it into action with TOWS.
📚 6 lessons·⏱ ~45 min·Beginner
Start the track →1What is a SWOT analysis?6 min2The four quadrants explained8 min3Internal vs external factors5 min
4Running your first SWOT9 min
5From SWOT to TOWS10 min
6Common mistakes to avoid7 min
Learning tracks
Fundamentals
Beginner · 6 lessons
Start from zero — definitions, quadrants, and your first complete analysis.
View track →Advanced strategy
Intermediate · 8 lessons
TOWS, scenario forks, Porter's Five Forces, PESTEL, and combining frameworks.
View track →Industry playbooks
Applied · 9 lessons
Sector-specific SWOTs for startups, retail, SaaS, healthcare, and more.
View track →AI-assisted analysis
Practical · 5 lessons
Prompting, Agent Research, citations, and verifying AI-generated strategy.
View track →Personal & career
Beginner · 4 lessons
Use SWOT for interviews, career moves, and personal development.
View track →Frameworks beyond SWOT
Intermediate · 7 lessons
When to reach for RICE, OKRs, Lean Canvas, and pre-mortems instead.
View track →Learn by doing
Apply each lesson instantly — generate a real SWOT as you go, free.
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