SWOTPal for iPhoneDownload β†’
ABOUT

Strategy work, without the blank page

SWOTPal turns a company name, a document or a few answers about your business into a SWOT analysis, then helps you act on it with TOWS strategies, PESTEL, an action plan and mind maps. It runs on the web and on iPhone and iPad, and connects to Notion, a CLI and an MCP server.

Who makes it

SWOTPal is built by ElevenApril, which also makes FrameworkList and several iOS apps. The company analyses are edited by Mark King, founder & editor β€” author profile, @miaapplog on X.

How the company analyses are made

The public examples are produced with AI-assisted research and checked against primary sources such as SEC filings and earnings releases, then refreshed when a company reports. The full process is in our editorial policy, and the Stability Score has a published methodology. Every example shows when it was last edited.

What we ship

Every user-visible release is listed in the changelog.

Contact