Introducing SWOTPal CLI

The World's First CLI for SWOT Analysis

We built SWOTPal to make strategic analysis faster. The web app does that beautifully. The MCP server brings it to AI agents. But developers kept asking: "Can I just run this from my terminal?"

Today we're shipping @swotpal/cli — the world's first and only command-line tool for SWOT analysis. Install it, authenticate, and you're generating professional SWOT analyses in seconds.

npm install -g @swotpal/cli
swotpal analyze "Tesla"

That's it. No browser, no GUI, no friction.

Why a CLI?

Three reasons:

1. Speed. Terminal users live in the terminal. Opening a browser tab breaks flow. swotpal analyze "Nvidia" is faster than navigating to a website.

1. Composability. The CLI outputs JSON, Markdown, or colored terminal text. Pipe it to jq, redirect to a file, or chain it with other commands. SWOT analysis becomes a building block in your workflow.

1. Automation. Schedule competitive analyses with cron. Run batch comparisons in a shell script. Integrate strategic analysis into CI/CD pipelines. None of this is possible with a web UI alone.

Commands

Generate a SWOT Analysis

swotpal analyze "Netflix"

The default output is colored and formatted for your terminal — strengths, weaknesses, opportunities, and threats rendered with clear visual hierarchy.

Compare Two Companies

swotpal compare "Apple" "Samsung"

Side-by-side SWOT comparison. See how two competitors stack up across all four quadrants.

Output Formats

# JSON — pipe to jq, save to file, process programmatically
swotpal analyze "Tesla" --json | jq '.strengths'

# Markdown — append to docs, READMEs, strategy reports
swotpal analyze "Tesla" --markdown >> strategy.md

# Colored terminal output (default)
swotpal analyze "Tesla"

Multi-Language Support

# Japanese
swotpal analyze "Toyota" --language ja

# Traditional Chinese
swotpal analyze "TSMC" --language zh_TW

# Set a default language
swotpal config set-language ja

12 languages supported: en, ja, zh_TW, zh, ko, vi, pt, de, es, fr, it, ru.

Browse 33 Built-In Examples (Offline)

# List all examples
swotpal examples

# Filter by industry
swotpal examples --industry "Artificial Intelligence"

# Search by name
swotpal examples --search nvidia

# View a specific example
swotpal examples tesla

No API key required. All 33 examples — Apple, Tesla, Nvidia, Netflix, OpenAI, Anthropic, and more — are embedded in the CLI for instant offline access.

Manage Your Analyses

# List saved analyses
swotpal list

# View a specific analysis
swotpal show <id>

Getting Started

1. Install

npm install -g @swotpal/cli

Requires Node.js 20+.

2. Authenticate

# Option A: Open dashboard to get your API key
swotpal login
swotpal config set-key

# Option B: Environment variable
export SWOTPAL_API_KEY=sk_live_...

3. Analyze

swotpal analyze "Your Company"

Automation Examples

Competitive Monitoring Script

#!/bin/bash
# Weekly competitive scan
for company in "Tesla" "BYD" "Rivian" "Lucid"; do
  swotpal analyze "$company" --json > "swot-$company-$(date +%Y%m%d).json"
done

Compare and Extract Insights

# Extract just the threats from a comparison
swotpal compare "Netflix" "Disney+" --json | jq '.comparison.threats'

Generate Strategy Docs

# Build a strategy document
echo "# Q2 2026 Competitive Analysis" > report.md
echo "" >> report.md
swotpal analyze "Our Company" --markdown >> report.md
echo "" >> report.md
swotpal compare "Us" "Competitor" --markdown >> report.md

The Full SWOTPal Developer Ecosystem

SWOTPal is the only SWOT analysis platform with a CLI, MCP server, REST API, web app, and mobile app. Whether you're a developer automating competitive intelligence, an AI agent generating strategy, or a consultant building reports — there's a SWOTPal interface for your workflow.

What's Next

This is v0.1.0. Here's what's coming:

• Interactive mode — guided analysis with prompts
• Template support — custom output templates
• Batch mode — analyze multiple companies from a file
• Watch mode — auto-refresh analyses on a schedule

Install it now and let us know what you build:

npm install -g @swotpal/cli
swotpal examples