SWOT analysis for small business owners
Running a café, a shop or a local service leaves little time for strategy. SWOTPal asks about your business in plain language and turns the answers into a SWOT and a short list of things to try next.
Competition shows up next door
A new competitor or a rent rise changes the math faster than any annual plan.
Generic advice doesn't fit
Tips written for startups or big brands rarely match a local business.
Ideas never become actions
Knowing your weaknesses is only useful if something changes on Monday.
How it works
- 1
Answer a few questions
Describe your business, who you compete with and the decision you're facing.
- 2
Get your SWOT
Strengths, weaknesses, opportunities and threats written for your situation — or start a blank board and fill it in yourself.
- 3
Pick strategies
TOWS turns the SWOT into specific moves: grow, defend, fix or retreat.
- 4
Follow through
Add the moves you like to an action plan with a 30-day check-in.
Templates to start from
Worked company examples
Each example can be copied into your workspace and edited.
Questions
- Do I need to know what a SWOT analysis is?
- No. You answer questions about your business in plain language; SWOTPal does the framework part.
- Can I fill it in myself instead?
- Yes. A blank SWOT board uses no Credits and opens ready to type.
- Is there a mobile app?
- Yes, SWOTPal is on the App Store for iPhone and iPad and syncs with your web account.