Getting Started

SWOTPal is an AI-powered strategic analysis tool that generates professional SWOT, TOWS, and PESTEL analyses in seconds, then helps you act on them with Strategy Briefs, competitor comparisons, action plans, AI mind maps, and Trends. Instead of spending hours researching and compiling analysis manually, you can upload a PDF, paste a URL, enter a LinkedIn profile, or type text — and SWOTPal's AI produces a structured, data-driven analysis. It's used by business professionals, consultants, MBA students, and anyone who needs strategic frameworks done fast and done well.

After signing up, you get 3 free Credits — enough for up to three SWOT analyses — to try the product. Go to your Dashboard and click "New Analysis." You'll see several input options: (1) Enter a company name or topic, (2) Paste a URL for the AI to analyze, (3) Upload a PDF document, (4) Paste text directly, or (5) Enter a LinkedIn profile URL. Choose your preferred input method, select the output language, and click Generate. Your SWOT analysis will be ready in about 30 seconds. Blank SWOT boards cost no Credits. To run more AI steps, subscribe to Premium or Ultra.

SWOTPal generates: (1) SWOT Analysis — Strengths, Weaknesses, Opportunities, and Threats, for your own business (via a short guided interview) or any company; (2) Versus — a side-by-side SWOT comparison of two companies; (3) TOWS Matrix — converts SWOT findings into four categories of actionable strategies (SO, WO, ST, WT); (4) PESTEL Analysis — Political, Economic, Social, Technological, Environmental, and Legal factors around your SWOT; (5) Strategic Report (Premium and Ultra) and Strategy Briefs; (6) AI mind maps. Ultra also includes Agent Research, which researches a company on the live web and cites every point. Each AI step uses 1 Credit; your first TOWS Matrix is free.

SWOTPal can analyze multiple types of input: (1) Company name or topic — the AI uses its knowledge to generate analysis; (2) Web URL — analyzes the content of any public webpage; (3) PDF documents — extracts and analyzes content from uploaded PDFs (annual reports, research papers, etc.); (4) Plain text — paste any text for analysis; (5) LinkedIn profiles — generates personal or professional SWOT from LinkedIn data. Each input type is optimized for different use cases.

Yes, an account is required to generate Strategy Briefs. You can sign up with Google or Apple for one-click registration, then use your 3 free lifetime Credits — up to three SWOT analyses — to try it out. After that, choose a plan: Premium ($4.99/week for 20 Credits a week, or $9.99/month or $59.99/year for 100 Credits a month) or Ultra ($7.99/week for 100 Credits a week, or $14.99/month or $99.99/year for 500 Credits a month). Creating an account lets you save your Briefs, access them from any device, and track your usage. Our SWOT examples, industry templates, and blog articles remain browsable without an account.

SWOTPal generates analyses in 12+ languages: English, Japanese (日本語), Simplified Chinese (简体中文), Traditional Chinese (繁體中文), Korean (한국어), French (Français), German (Deutsch), Spanish (Español), Italian (Italiano), Portuguese (Português), Russian (Русский), and Vietnamese (Tiếng Việt). You can select the output language before generating each analysis, regardless of the input language.