Getting Started
New to SWOTPal? Learn how to create your first AI-powered SWOT analysis from PDFs, URLs, LinkedIn profiles, or text. Step-by-step beginner guide.
What is SWOTPal?
SWOTPal is an AI-powered strategic analysis tool that generates professional SWOT, TOWS, and PESTLE analyses in seconds. Instead of spending hours researching and compiling analysis manually, you can upload a PDF, paste a URL, enter a LinkedIn profile, or type text — and SWOTPal's AI produces a structured, data-driven analysis. It's used by business professionals, consultants, MBA students, and anyone who needs strategic frameworks done fast and done well.
How do I create my first SWOT analysis?
After signing up, you get 1 free Strategy Brief to try the product. Go to your Dashboard and click "New Analysis." You'll see several input options: (1) Enter a company name or topic, (2) Paste a URL for the AI to analyze, (3) Upload a PDF document, (4) Paste text directly, or (5) Enter a LinkedIn profile URL. Choose your preferred input method, select the output language, and click Generate. Your SWOT analysis will be ready in about 30 seconds. To run more, subscribe to Premium or Ultra (yearly plans include a 7-day free trial with 10 Credits, ~2 Briefs).
What types of analysis can SWOTPal generate?
SWOTPal generates three types of strategic analysis: (1) SWOT Analysis — identifies Strengths, Weaknesses, Opportunities, and Threats; (2) TOWS Matrix — converts SWOT findings into four categories of actionable strategies (SO, WO, ST, WT); (3) PESTLE Analysis — examines macro-environmental factors across Political, Economic, Social, Technological, Legal, and Environmental dimensions. TOWS and PESTLE are available on Premium and Ultra plans.
What input sources does SWOTPal support?
SWOTPal can analyze multiple types of input: (1) Company name or topic — the AI uses its knowledge to generate analysis; (2) Web URL — analyzes the content of any public webpage; (3) PDF documents — extracts and analyzes content from uploaded PDFs (annual reports, research papers, etc.); (4) Plain text — paste any text for analysis; (5) LinkedIn profiles — generates personal or professional SWOT from LinkedIn data. Each input type is optimized for different use cases.
Do I need to create an account to use SWOTPal?
Yes, an account is required to generate Strategy Briefs. You can sign up with Google or Apple for one-click registration, then run 1 free lifetime Strategy Brief to try it out. After that, choose a plan (Premium from $7.99/month — 100 Credits / ~20 Briefs, or Ultra from $19.99/month — 500 Credits / ~100 Briefs) — yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Creating an account lets you save your Briefs, access them from any device, and track your usage. Our SWOT examples, industry templates, and blog articles remain browsable without an account.
What languages does SWOTPal support?
SWOTPal generates analyses in 12+ languages: English, Japanese (日本語), Simplified Chinese (简体中文), Traditional Chinese (繁體中文), Korean (한국어), French (Français), German (Deutsch), Spanish (Español), Italian (Italiano), Portuguese (Português), Russian (Русский), and Vietnamese (Tiếng Việt). You can select the output language before generating each analysis, regardless of the input language.