Plans & Billing

SWOTPal offers three paid plans, with quotas measured in Credits (each AI step in a Brief — SWOT, TOWS, scoring, report — consumes 1 Credit; a full Strategy Brief is ~5 Credits): (1) Premium ($7.99/month or $71.88/year, which is $5.99/month) — 100 Credits / month (~20 Strategy Briefs), TOWS matrix, PESTLE analysis, PDF export, and all input types; (2) Ultra ($19.99/month or $191.88/year, which is $15.99/month) — 500 Credits / month (~100 Strategy Briefs), all Premium features, plus priority support and higher rate limits; (3) Enterprise — custom limits, team seats, SSO on request, and dedicated onboarding (contact sales for pricing). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our SWOT examples, industry templates, and blog articles are free to browse without an account.

You can run 1 free Strategy Brief after signing up — enough to try the product on your own company. Beyond that, SWOTPal is a paid subscription: Premium from $7.99/month (100 Credits / ~20 Briefs per month) or Ultra from $19.99/month (500 Credits / ~100 Briefs per month). Yearly plans include a 7-day free trial with 10 Credits (~2 Briefs). Our company SWOT examples, industry templates, and blog articles are free to browse without an account. For ongoing use of SWOT generation with TOWS, PESTLE, and PDF export, subscribe to Premium or Ultra.

Yes — yearly subscriptions include a 7-day free trial with 10 Credits (~2 Strategy Briefs, enough to test on your own company plus a competitor). Click "or try 10 Credits free for 7 days" beneath the yearly plan button. Your card is required, but you won't be charged for 7 days, and we email you 2 days before the trial ends. Cancel anytime in one click — no charge. Note: the free trial is only available on yearly plans, not monthly.

On the pricing page, choose your billing cycle first — monthly or yearly (yearly saves up to 25%, and only yearly plans include the 7-day free trial). Then click "Subscribe Yearly" or "Subscribe Monthly" on Premium or Ultra (or "Contact Sales" for Enterprise). On yearly, you can also click "or try 10 Credits free for 7 days" to start with the trial. Payment is processed securely through Stripe. Your features are activated immediately after payment (or at trial start).

Yes, you can cancel anytime with no cancellation fees. Go to Settings > Subscription and click "Cancel Subscription." You'll retain access to your paid features until the end of your current billing period. Your saved analyses remain accessible after cancellation.

We accept all major credit and debit cards (Visa, Mastercard, American Express) through Stripe. Apple Pay and Google Pay are also supported where available. All payments are processed securely — SWOTPal never sees or stores your card details.

Refunds are not guaranteed. Partial billing periods are non-refundable by default, but we review refund requests on a case-by-case basis for exceptional circumstances — email support@swotpal.com to ask. You can cancel your subscription at any time from Settings > Subscription to prevent future charges; paid features stay active until the end of the current billing period.

When you hit your monthly limit, you'll see a prompt to upgrade. Premium subscribers (100 Credits / ~20 Briefs per month) can upgrade to Ultra (500 Credits / ~100 Briefs per month) for immediate access. Your limit resets on the same date each month based on when you first subscribed. Enterprise customers can request higher custom limits via Contact Sales.

We don't currently offer separate student or team pricing, but our yearly billing saves ~25% compared to monthly pricing. The Premium plan at $5.99/month (billed yearly) is already affordable for most students and small teams. For enterprise or bulk licensing inquiries, please contact support@swotpal.com.